Building Cross-Sector Collaboration to End Online Animal Cruelty
Enhancing global online safety for animals and humans
Over the past few years, animal cruelty content on social media has become an increasing issue of concern for both animal advocates and proponents of online safety. Encompassing animal welfare, wildlife crime and the protection of vulnerable social media users, this issue poses a significant risk to online safety globally.
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​To amplify collective action and secure meaningful change, we are hosting the first ever SMACC Global Summit 2025 - the first event dedicated to uniting animal protection organizations, social media platforms, and key stakeholders worldwide in their efforts.
Online animal cruelty content
Animal cruelty content impacts a wide range of animal species, both wild and domesticated. Opportunists are using the anonymity of the online world to carry out illegal acts for profit. The extreme, violent abuse of animals is now being orchestrated on online platforms. The direct impact on animal welfare is immense, with animals being subject to physical abuse, injuries, and even death. In less violent content, many animals are used to entertain viewers, often through their incorrect treatment.
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In response, the issue has received global attention in the last two years, from the public, animal protection NGOs, the tech industry and lawmakers. With the nature of social media being one with no borders, it requires a global concerted effort of cross-sector stakeholders to effectively tackle it.
October 2025
Bali, Indonesia
Registration opening soon
A cross-sector & international community
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Global agenda: Be part of an international movement working to end animal cruelty on social media.
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Cross-sector collaboration: Meet with representatives from social media platforms, animal protection NGOs, government agencies, and digital safety experts.
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Strategic workshops: Participate in sessions to create tangible outcomes and collective strategies to combat online animal cruelty.
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Platform insights: Hear from social media companies about their current efforts, challenges, and successes in tackling cruel content.
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Networking opportunities: Connect with like-minded organizations and thought leaders to strengthen your campaigns.
Featured sessions
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Legislative approaches: The developing landscape of online safety laws and the inclusion of animal cruelty content
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Strategic collaboration: Building alliances across platforms, NGOs, and digital safety experts.
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Online wildlife trafficking and animal cruelty: Establishing the links between online wildlife crime and animal welfare implications.
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Human and animal abuse link: Incorporating broader social issues into advocacy.
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Full program to be announced soon.
The SMACC Global Summit positions online animal cruelty content as a global priority for online safety.
SPEAKERS
More information on our expert speakers coming soon.
REGISTER YOUR PLACE
Registration opening soon. Tickets are free.
Join us in Bali!
Don't miss this unique opportunity to shape the future of animal advocacy and social media accountability. Your presence can make a difference.
Stay tuned for detailed agenda and registration information.
About the Social Media Animal Cruelty Coalition (SMACC)
With over 30 member organizations spanning the globe including Asia, America, and Europe), SMACC - driven by the Asia for Animals Coalition - has been at the forefront of this movement, collaborating with tech companies, lawmakers, animal protection organizations and the public to tackle this urgent global problem.​